Welcome to LaunchBase

Welcome to LaunchBase

Welcome to LaunchBase

The #1 marketing partner for cybersecurity startups ready to scale

Cybersecurity marketing has become generic and repetitive. The LaunchBase Method—our proprietary workflows and simplified messaging—catches the attention of IT teams from analyst to CISO, leading to more views, leads, and revenue.

"I was extremely impressed with what LaunchBase was able to do for my startup in its early stages. They helped us clarify & simplify our messaging, and we were able to book calls with clients I thought we were too small for."

Kevin Huck

Founder of DefenseJoy

Services

Four Core Services That Scale Cybersecurity Startups

SEO/AEO

Help your startup increase organic online visibility, drive targeted traffic, and boost search rankings through tailored, data-driven content and optimization strategies that speak directly to IT decision-makers.

Social Media Marketing

Grow brand awareness and engage target audiences while educating potential clients through strategic content distribution, targeted campaigns, and data-driven performance optimization across LinkedIn, Twitter, and industry forums.

Paid Advertising

We drive qualified leads and accelerate growth by creating and managing high-converting ad campaigns across platforms like Google, LinkedIn, and Meta that target IT professionals actively researching security solutions.

Email Marketing

Educate potential customers through targeted, automated campaigns that share valuable cybersecurity insights, build trust with technical audiences, and guide them toward informed buying decisions.

Our Impact

Real Results From Cybersecurity Startups Using The LaunchBase Method

3x More Organic Leads

Companies that utilize LaunchBase's SEO method can get 3x more organic leads from IT professionals actively searching for cybersecurity solutions.

50% More Traffic, 25% More Qualified Leads

Companies that utilize LaunchBase's educational digital marketing workflows can see 50% more website traffic and 25% more qualified leads from technical decision-makers.

100% Increase in Leads

Startups that utilize LaunchBase's Paid Ads program can see a 100% increase in leads from IT professionals ready to evaluate new security tools.

40% More Brand Awareness, 20% More Leads

Startups that utilize LaunchBase's email marketing campaign service can increase brand awareness by 40% and leads by 20% within their target IT audiences.

Pricing

Choose Your Growth Plan

SEO

This package is for cybersecurity startups seeking improved search rankings and organic visibility to attract qualified prospects.

$1k-$5k

/month

What's included:

Monthly website auditing and performance tracking

Monthly website auditing and performance tracking

Monthly website auditing and performance tracking

Keyword research and implementation

Keyword research and implementation

Keyword research and implementation

On-page and technical SEO optimization

~25 articles/pages per month

On-page and technical SEO optimization

Google Business Profile optimization

Google Business Profile optimization

Google Business Profile optimization

Monthly SEO performance reports

Monthly SEO performance reports

Monthly SEO performance reports

SEO-optimized blog content (up to 8 posts monthly)

SEO-optimized blog content (up to 8 posts monthly)

SEO-optimized blog content (up to 8 posts monthly)

Local SEO optimization

Local SEO optimization

Local SEO optimization

Conversion rate optimization

Conversion rate optimization

Conversion rate optimization

Advanced real-time analytics and reporting

Advanced real-time analytics and reporting

Advanced real-time analytics and reporting

Digital Marketing

This package is for cybersecurity companies wanting social media management and content marketing to build brand authority.

$1k - $4k

/month

What's included:

Brand page optimization across social channels

Brand page optimization across social channels

Brand page optimization across social channels

Custom branded graphics and copywriting

Custom branded graphics and copywriting

Custom branded graphics and copywriting

ICP research and targeting

ICP research and targeting

ICP research and targeting

Targeted posts (12-30 per month)

~25 articles/pages per month

Short-form video content (up to 8 monthly)

Short-form video content (up to 8 monthly)

Short-form video content (up to 8 monthly)

Analytics reporting (monthly to weekly)

Analytics reporting (monthly to weekly)

Analytics reporting (monthly to weekly)

Social media strategy development

Social media strategy development

Social media strategy development

Competitor analysis and benchmarking

Competitor analysis and benchmarking

Competitor analysis and benchmarking

Community building and follower growth

Community building and follower growth

Community building and follower growth

Book a Call

Book a Call

Paid Advertising

This package is for cybersecurity startups needing targeted ad campaigns across Google, LinkedIn, and industry platforms for lead generation.

$2k - $7k

/month

What's included:

Complete ad management and optimization

Complete ad management and optimization

Complete ad management and optimization

Professional ad creation and copywriting

Professional ad creation and copywriting

Professional ad creation and copywriting

Multi-platform ad deployment (2-3 platforms)

Multi-platform ad deployment (2-3 platforms)

Multi-platform ad deployment (2-3 platforms)

Campaign monitoring and adjustments

Campaign monitoring and adjustments

Campaign monitoring and adjustments

Performance reporting (monthly to weekly) Retry

Performance reporting (monthly to weekly) Retry

Performance reporting (monthly to weekly) Retry

Audience targeting and segmentation

Audience targeting and segmentation

Audience targeting and segmentation

A/B testing and creative optimization

A/B testing and creative optimization

A/B testing and creative optimization

Landing page optimization

Landing page optimization

Landing page optimization

Budget allocation and bid management

Budget allocation and bid management

Budget allocation and bid management

Book a Call

Email Marketing

This package is for cybersecurity startups looking to nurture leads and engage prospects through targeted email campaigns and automation.

$1k - $7k

/month

What's included:

Email marketing strategy and campaign planning

Email marketing strategy and campaign planning

Email marketing strategy and campaign planning

Professional copywriting and subject line optimization

Professional copywriting and subject line optimization

Professional copywriting and subject line optimization

Responsive design implementation

Responsive design implementation

Responsive design implementation

Custom email design and branded graphics

Custom email design and branded graphics

Custom email design and branded graphics

Email automation setup and sequences

Email automation setup and sequences

Email automation setup and sequences

List segmentation and audience targeting

~25 articles/pages per month

Campaign scheduling and deployment

Campaign scheduling and deployment

Campaign scheduling and deployment

A/B testing and optimization

A/B testing and optimization

A/B testing and optimization

Performance tracking and monthly reporting

Performance tracking and monthly reporting

Performance tracking and monthly reporting

Book a Call

Why Us?

Why LaunchBase?

While other agencies guess, send, and post without direction, we specialize workflows and leverage threat intelligence feeds, security certifications, and compliance databases to create messaging that security decision-makers actually trust.

We Know Your Industry

Our team includes former IT and sales professionals, cybersecurity specialists, and marketing managers who understand the technical nuances that make or break security marketing campaigns.

We Know Your Industry

Our team includes former IT and sales professionals, cybersecurity specialists, and marketing managers who understand the technical nuances that make or break security marketing campaigns.

Proprietary Workflows That Work

Our LaunchBase Method combines simplified messaging with technical accuracy, creating content that resonates with everyone from security analysts to CISOs.

Proprietary Workflows That Work

Our LaunchBase Method combines simplified messaging with technical accuracy, creating content that resonates with everyone from security analysts to CISOs.

Data-Backed Performance

Every campaign is tracked with advanced analytics and optimized using real performance data from IT decision-maker behavior.

Data-Backed Performance

Every campaign is tracked with advanced analytics and optimized using real performance data from IT decision-maker behavior.

FAQs

Everything You Need to Know

See our frequently asked questions.

Can you work with our existing marketing team?

Absolutely. We can supplement your team's efforts or take full ownership of specific channels. Our approach is collaborative and designed to enhance your existing marketing capabilities.

Do you work with early-stage startups?

Yes, we specialize in helping cybersecurity startups at all stages, from pre-seed companies building their first marketing presence to Series B startups ready to scale, but we also have the infrastructure to support enterprise sized organizations. 

How quickly can we expect to see results?

SEO results typically appear within 3-6 months, while paid advertising and social media can generate leads within 30 days. Email marketing shows engagement improvements within the first campaign cycle.

What makes the LaunchBase Method unique?

Our method combines deep cybersecurity industry knowledge with simplified messaging frameworks. We translate complex technical concepts into compelling content that resonates with both technical analysts and executive decision-makers.


How is cybersecurity marketing different from general B2B marketing?

Cybersecurity buyers are highly technical, risk-averse, and require extensive education before making decisions. Generic marketing messages fail because they don't address the specific pain points and technical requirements that IT professionals face daily or they over complicate the technology, service, or product to the pain of misunderstanding which turns away qualified buyers. 


Can you work with our existing marketing team?

Absolutely. We can supplement your team's efforts or take full ownership of specific channels. Our approach is collaborative and designed to enhance your existing marketing capabilities.

Do you work with early-stage startups?

Yes, we specialize in helping cybersecurity startups at all stages, from pre-seed companies building their first marketing presence to Series B startups ready to scale, but we also have the infrastructure to support enterprise sized organizations. 

How quickly can we expect to see results?

SEO results typically appear within 3-6 months, while paid advertising and social media can generate leads within 30 days. Email marketing shows engagement improvements within the first campaign cycle.

What makes the LaunchBase Method unique?

Our method combines deep cybersecurity industry knowledge with simplified messaging frameworks. We translate complex technical concepts into compelling content that resonates with both technical analysts and executive decision-makers.


How is cybersecurity marketing different from general B2B marketing?

Cybersecurity buyers are highly technical, risk-averse, and require extensive education before making decisions. Generic marketing messages fail because they don't address the specific pain points and technical requirements that IT professionals face daily or they over complicate the technology, service, or product to the pain of misunderstanding which turns away qualified buyers. 


Can you work with our existing marketing team?

Absolutely. We can supplement your team's efforts or take full ownership of specific channels. Our approach is collaborative and designed to enhance your existing marketing capabilities.

Do you work with early-stage startups?

Yes, we specialize in helping cybersecurity startups at all stages, from pre-seed companies building their first marketing presence to Series B startups ready to scale, but we also have the infrastructure to support enterprise sized organizations. 

How quickly can we expect to see results?

SEO results typically appear within 3-6 months, while paid advertising and social media can generate leads within 30 days. Email marketing shows engagement improvements within the first campaign cycle.

What makes the LaunchBase Method unique?

Our method combines deep cybersecurity industry knowledge with simplified messaging frameworks. We translate complex technical concepts into compelling content that resonates with both technical analysts and executive decision-makers.


How is cybersecurity marketing different from general B2B marketing?

Cybersecurity buyers are highly technical, risk-averse, and require extensive education before making decisions. Generic marketing messages fail because they don't address the specific pain points and technical requirements that IT professionals face daily or they over complicate the technology, service, or product to the pain of misunderstanding which turns away qualified buyers. 


Ready to Scale?

Book a free 30-minute strategy call to discuss what services/ services your organization needs, discuss questionnaires, and schedule the next steps.

Marketing partner for cybersecurity startups.

Marketing partner for Cybersecurity startups.

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